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SUV Buyers are turning green

Tuesday, 24 July 2007

Britain's SUV buyers are making greener choices in the showroom, according to latest industry sales figures. Cars like Honda's CR-V are selling better than ever, as they offer a cleaner, smaller alternative to the traditional 4x4 stereotype.

Despite negative public feeling towards 4x4s – that influenced a drop of 4% in the sector – sales of the low emissions CR-V increased by 28 per cent over the first six months of the year (11,665 cars to the end of June 2007 versus 9,086 for the same period last year) – and the Honda continues to top the charts as the UK's favourite SUV.

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HONDA IS supplying ammunition to drivers of its 4x4s in the first concerted effort by a car-maker to combat the growing antagonism towards gas-guzzlers.

The Swindon maker is to send a letter and stickers to all new customers of the new CR-V to help them defend themselves from 4x4 detractors. It is a direct response to concerned Honda customers asking for help, says the car-maker.

The stickers and letter both carry the message 'Not all 4x4s are the same'. They highlight the fact that the Honda CR-V is cleaner, safer and smaller than most.

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