Dealer service satisfaction has seen a notable improvement in the latest JD Power and Associates/What Car? UK Vehicle Ownership Satisfaction Study.
Overall, vehicle ownership satisfaction in the UK has seen an increased from 2010 with improvement occurring across all aspects of the ownership experience.
Lexus ranked the highest for the 11th year in a row, scoring 845 on a 1,000 point scale. Following in the rankings are Honda (833) and Jaguar and Skoda, in a tie (825 each).
The study measures customer satisfaction with the vehicle and dealer service based on evaluation of 66 attributes grouped in four key measures. In order of importance, they are: vehicle appeal (37%), which includes performance, design, comfort and features; vehicle quality and reliability (24%); ownership costs (22%), which includes fuel consumption, insurance and costs of service/repair; and dealer service satisfaction (17%).Continue Reading