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Dealer service satisfaction has seen a notable improvement in the latest JD Power and Associates/What Car? UK Vehicle Ownership Satisfaction Study.

Overall, vehicle ownership satisfaction in the UK has seen an increased from 2010 with improvement occurring across all aspects of the ownership experience.

Lexus ranked the highest for the 11th year in a row, scoring 845 on a 1,000 point scale. Following in the rankings are Honda (833) and Jaguar and Skoda, in a tie (825 each).

The study measures customer satisfaction with the vehicle and dealer service based on evaluation of 66 attributes grouped in four key measures. In order of importance, they are: vehicle appeal (37%), which includes performance, design, comfort and features; vehicle quality and reliability (24%); ownership costs (22%), which includes fuel consumption, insurance and costs of service/repair; and dealer service satisfaction (17%).

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Honda (UK) is very proud of their reputation for excellent customer service, which they have built up over many years. Honda's dedication to customer service has seen them achieve 2nd position in the 2010 JD Power Vehicle Ownership Satisfaction Survey, and they continue to strive to improve.

Since 2005 Honda has invested in a team of dedicated staff to call a sample of customers who visit Honda dealerships either to buy cars or have their current cars serviced and ask them about the level of service received.

This is much more than a measurement programme; Honda and their dealers listen to individual customer comments and then act on them to ensure that Honda delivers a really great experience.

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