A new interactive online film from Honda was launched today, bringing to life the brand's 'other side' ahead of the hotly-anticipated launch of the new Civic Type R in 2015.
Honda is renowned for its reputation of engineering excellence, technology and reliability. But it's the brand's 'other side', born from a racing heritage and thirst for innovation, which this campaign heroes.
During 2015 Honda will launch the all-new Civic Type R - promising to be the most extreme and high-performing model to wear the famous 'Red H' badge - perfectly embodying this other side of the marque. As the film asserts, Type R is the wild child alter-ego of the Civic hatchback that customers know and trust.Continue Reading