About Trident Twitter Icon Facebook Icon Google+ Icon

Trident Honda is a case-study in how a family business can survive and indeed flourish in today's competitive market, by focusing on strong customer care and an almost obsessive attention to detail.

Established in 1963 by Michael Roberts, Trident is today managed by his sons - Richard (see below) is our managing director, Christopher is our finance and IT director and James is our director of used car operations.

Richard Roberts, Managing Director

Richard Roberts - Managing Director

Continue Reading

Opening Hours

Tuesday, 1 November 2016 at 3.15pm

Day Sales Service Parts Forecourt
Monday - Friday 8.30am - 6.00pm 8.00am - 6.00pm 8.00am - 6.00pm 24-hour
Saturday 8.30am - 5.00pm 8.30am - 12.00pm 8.30am - 12.00pm 24-hour
Sunday 10.00am - 4.00pm Closed Closed 24-hour1

For upcoming bank holidays please see our Bank Holiday page.

For emergency information see our Out of Hours page.

  1. Except Christmas and New Year. 

Continue Reading

How to Find Us

Thursday, 14 January 2016

Trident is located on the A320 Guildford Road, between Woking and Chertsey, just a quarter of a mile from the M25 Junction 11.

Our postal address is:

Trident Honda
Guildford Road
KT16 0NZ

You may like to check our Opening Hours before travelling.


Directions from the M25

Exit the M25 at Junction 11. From the north - turn right, and from the south - turn left, onto the dual carriageway towards Woking. At the next roundabout take 1st exit continuing towards Woking. Continue past ambulance station on the right and you will reach a roundabout with a Harvester Pub on the left-hand-side. You have arrived in Ottershaw. At this roundabout take the 2nd exit continuing towards Woking. Trident is the Shell garage located a couple of hundred yards on the right hand side.

Continue Reading


Saturday, 14 October 2017 at 8.45am

Please view our Google and Facebook reviews below:

Continue Reading


Tuesday, 1 November 2016 at 2.12pm

Trident remains very much a family business at heart and being a family business means that we have a heart. This can be seen from the way in which we look after our staff and customers, Trident enjoys enviably low staff turnover, as well as having industry-leading customer satisfaction.

This means that we rarely have staff vacancies, but when we do they will be shown under View related posts.

If you would like to join our friendly team please Contact Us, stating in the comments that you would like apply for a position. We will then respond by email to request a copy of your CV.

Drive My Career Logo If you are looking to further your career in the Motor Industry, do consider visiting the NFDA1 Drive My Career website.

Alternatively you may prefer to send in your CV to:

  1. National Franchised Dealer Association 

Continue Reading

Motor Codes

Tuesday, 1 November 2016 at 3.38pm

The Motor Industry Code of Practice for Service and Repair is an assurance of quality. As an authorised subscriber Trident Honda has committed to an open, fair and responsible way of doing business.

Don't risk a rip-off, look for the logo!

How to avoid cowboy garages video

What is the Code?

The Code is voluntary - any garage can sign up to it, providing they meet its requirements.

As an authorised subscriber Trident Honda complies with the requirements of the Code on a daily basis, which includes providing you with the information you need to make informed decisions about work that needs to be carried out to your vehicle, what it will cost, and how long it will take.

By subscribing to the Code and displaying the logo, Trident declares its promise to operate as a responsible, accountable business.

It is a mark of assurance for you – if you see the logo, you know the garage in question has committed to certain standards. Every garage signed up to the Code has signed up to a better way of working.

Our Aim

By subscribing to the Motor Industry Code of Practice, Trident has committed to:

  • Honest and fair services
  • Open and transparent pricing
  • Completing work as agreed
  • Invoices that match quoted prices
  • Competent and conscientious staff
  • A straightforward complaints procedure

Look for the logo

Wherever you see the logo, you know you're in safe hands.

It is a mark of assurance for you and highlights the fact that Trident has committed to certain industry standards and a better way of working.

It is also an easy way for you to identify that Trident is committed to operating as a responsible business, and will provide you with open, fair and honest services.

Further information

Continue Reading

Terms and Conditions

Tuesday, 1 November 2016 at 3.30pm

Terms and Conditions


1. Estimates

An estimate given for the repair shall be provisional and will be subject to variations in the price of parts or materials between the date of estimate and the date of repair. It will also depend on further work or parts which are found to be necessary - subject to notification on further work which is required. A charge may be made for an estimate.

2. VAT

Any VAT shown on the estimate is at the rate in force at the time the estimate was prepared. The VAT charged on completion of the repair will be the rate applicable at that time.

3. Restrictions

The repairer reserves the right to refuse to carry out any work on the vehicle which in his opinion, he considers to be unroadworthy, or work which would make the vehicle unsafe.

He may refuse to carry out work which might have a detrimental effect on other parts of the vehicle.

4. Collection

The company will only release the vehicle to the customer after repairs are completed, unless it is requested by the customer to release the vehicle to the customer's agent.

5. Storage

If the vehicle is not collected, or arrangements are not made for its collection after completion of the work has been notified in writing, weekly storage charges at the rate applicable at the time of expiry of the said notice, may be imposed as if the vehicle repaired had been left for storage. This may also apply if authority to proceed is not given within a reasonable time of an estimate having been submitted.

6. Payment

Unless other arrangements have been agreed, all repairs must be paid for in full before collection.

7. Lien

The repairer has the right to hold a vehicle after the completion of its repairs until such time as the account is paid in full.

8. Uncollected goods

The repairer may exercise his rights as regards uncollected goods under the Torts (Interference with Goods) Act 1977 and if the goods are not collected when the work is completed, or before any notice to that effect expires, the repairer may proceed to sell the goods subject to any notice under the Act. In this event, the vehicle will be sold at best market price and after deduction of the cost of the repair, plus other charges and expenses in connection with the sale, the balance will be returned.

9. Sub-contract

It may be necessary for the repairer to sub-contract all or part of the work to other competent repairers.

10. Replacement parts

All parts replaced, other than those exchanged for replacement parts, or those subject to a warranty claim become the property of the company unless the customer requests their return prior to commencement of repairs.

11. Paintwork

Where new paintwork is required and the metalwork is found to be rusted, every possible reasonable precaution will be taken to prevent such rust penetrating after completion of painting, but no guarantee can be given in this respect. If partial paintwork is required, every endeavour will be made to match the existing colour scheme, but no guarantee can be given of perfect colour match at this time or after.

12. Delays

The repairer will do his utmost to complete the repair by the date and time requested, but cannot accept any responsibility for delay resulting from the non or late availability of spares, or other reasons beyond his control.

13. Liability

The repairer will take reasonable care of the vehicle, while in his custody. This duty does not extend to items of personal property or business goods left in the vehicle. Customers should therefore ensure that all valuable items of personal property or business goods are removed from the vehicle prior to commencement of repairs.

Where by agreement with, or on the instructions of the customer, the vehicle is left outside the repairer's premises, before or after normal business hours, any risk or loss or damage howsoever occasioned, will be the customer's responsibility.

14. Guarantee

The repairer will guarantee all repair work against failure due to faulty materials or workmanship for a period of three months or 3,000 miles, whichever first occurs, provided that the vehicle is taken back to, or a third party repairer is authorised by, the repairer. This does not seek to affect your statutory rights.

15. Motor Industry Code of Practice

Trident is a subscriber to the Motor Industry Code of Practice - please visit our Motor Codes page for more details.

16. Alternative Dispute Resolution

If you are dissatisfied with any aspect of our service, then please contact our Dealer Principal and Commercial Director - Steve Henderson on 01932 874411. If you remain dissatisfied then the next step is to contact the National Conciliation Service (NCS) on 01788 538317.

Continue Reading

Management Team

Tuesday, 1 November 2016 at 12.01pm


Managing Director: Richard Roberts FIMI

Richard started his career in the retail motor industry with a large Ford commercial dealership, dealing particularly with fleet and municipal sales. He joined Trident in 1987 as a management trainee. During this period he worked in all departments of the Company, finally assisting the managing director with a number of special projects. He was appointed to the board as commercial director in 1991 and as managing director in 1996.

Continue Reading

Your Privacy

Monday, 31 October 2016 at 1.15pm

Trident Honda is committed to protecting and respecting your privacy. This privacy policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998, the data controller is Trident Garages Ltd, located at:

Trident House, Guildford Road, Ottershaw, CHERTSEY, KT16 0NZ.

Information collection

We may collect and process the following data about you:

  1. Contact details that you provide by filling in forms on our site tridenthonda.co.uk, including information provided when you:

    • subscribe to receive one of our e-communications;
    • order a brochure;
    • book a test drive;
    • register a product or change your vehicle ownership details;
    • enquire about a specific product;
    • request a call back;
    • respond to a campaign;
    • enter a competition or promotion;
    • submit a question to us or provide us with feedback.
  2. Details of your visits to our site including but not limited to, traffic data, location data, weblogs and other communication data and the resources that you access.

You are provided with an opportunity to opt out from receiving communications from us or our partners at the time that your details are submitted and on each occasion that you are contacted thereafter.

IP addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.


Cookies are small text files that websites can store on your computer, intended for storing temporary information about your session. Whilst very useful, cookies can also be used by website owners to share information about users, so called tracking cookies.

Currently Trident uses two types of cookie:

  1. Session cookie: We use a cookie to follow your session on our website, this cookie serves no other purpose.

  2. Tracking cookie: We use Google Analytics to review the usage of our website and monitor the effectiveness of our campaigns.

Google Analytics

We have enabled Google Analytics advertising features. These features allow for analysis to improve your experience, as well as create remarketing lists. Remarketing lists help us to deliver relevant adverts based on your experience of this website.

We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it.

Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.

Cookies contain information that is transferred to your computer's hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.

Opting out of Cookies

Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site. You can block or remove cookies through your internet browser or by using third party software, such as the Google Analytics opt-out browser add-on, or an alternative privacy filter, such as Disconnect or uBlock Origin.

Disclosure of your information

We may disclose your personal data to Honda, authorised subcontractors or third parties working on behalf of ourselves or Honda.

We may also disclose your personal information to third parties, if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce our Terms and Conditions, or to protect the rights, property, or safety of Trident Honda, our customers or others.

In addition, we may make the following specific disclosures of your information, as appropriate:

Data cleansing

It is a Honda franchise requirement that we must send our database to a data-cleansing agency on a regular basis. This agency checks the database against a number of databases including, for example, the Telephone Preference Service, and the Royal Mail Change of Address register.

Finance house

If you purchase a car from us, then your information will be passed onto Honda and the relevant finance company (usually Honda Finance Europe). If you have any concerns in this regard, please speak to our Business Managers, Howard Joffe, on 01932 874411. Alternatively please contact us.

Franchise requirements

In addition to Data Cleansing above, our Honda franchise requires us to provide the manufacturer and their agencies with customer data; for example Honda requires us to provide your details when registering your new Honda. This enables Honda to contact you in relation to product recalls and other safety information.

Service & MOT Reminders

Trident reserves the right to use a third party agency to contact customers and to make bookings for Service & MOTs. We believe that this enables us to provide you with the very best service, but if you would prefer that we did not allow them to contact you, then we can mark your record as data protected. Please contact our Database Administrator, Juliet Gurney, on 01932 874411. Alternatively please contact us.


This list cannot be exhaustive and there may be other examples where, in order to provide you with the best possible service, that we use external agencies for this purpose. Please be assured, that we do treat your customer information with respect; however if you have concerns about the privacy of your information, you may request to be removed from our database.

Please contact our Database Administrator, Juliet Gurney, on 01932 874411. Alternatively please contact us.

Choice / opt-in and opt-out

You will be given the opportunity to opt-in or opt-out to having your contact details used as set out above, at the time your details are submitted.

For example, when you make a service booking, you can tell us when you provide your details if you do not want to receive any other information from Trident Honda or our partners, or you can let us know how best to get in touch with you with information that may be of interest.

If you do not want us to use your data as set out above, or to pass your details on to third parties for marketing purposes, please tick the relevant boxes situated on the form on which we collect your data.

If you no longer wish to receive email or other promotional materials from us, you may opt-out of receiving these communications at any time by one of the following methods:

  • by replying to the email with ‘unsubscribe’ in the subject line;
  • by using the opt out boxes on the response form and submitting it;
  • by writing to the Database Administrator, Trident Honda, Guildford Road, Ottershaw, CHERTSEY, KT16 0NZ;
  • by calling us on 01932 874411.

Mail and Telephone Preference Services (MPS and TPS)

The Data Protection Act 1998 came into effect on 1 March 2000. The Act regulates the use of personal data. As part of this act we have a duty of care not to contact customers who do not wish to be contacted. For this reason Trident checks its database against the Mail Preference Service (MPS) and Telephone Preference Service (TPS) registers on a quarterly basis, as part of our data cleanse.

We have found that many of our customers registered with these services when they were first launched, many years ago, and have long since forgotten all about them; with the Data Protection Act 1998, these services now have a new significance which you may not have realised.

As a result, if you are registered with MPS or TPS then we will be unable to contact you in relation to any NEW business, only in connection with existing business.

If you would like us to be able to contact you, then please download and print the following form and send it to us and we will be delighted to remove this restriction from your record.

Data Protection Form

Please contact our Database Administrator, Juliet Gurney, on 01932 874411. Alternatively please contact us.

Further information

For more information please visit the following websites:

Links to third party sites

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. Trident Honda is not responsible for the content of any websites that are linked to its site. When entering a third party site, it is your responsibility to ensure that you read the privacy policy and legal terms & conditions that apply to that site.

In particular our menu items for New Honda and Value My Car, connect you to the Honda website, which will have its own privacy policy over which we have no control.

Notification of changes

If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

If we change our policy in terms of the usage of the data that we store about you in our database, then we will notify you by email and you will have a choice as to whether or not we use the information in this different manner.

Subject access requests

If you would like to access the personal information that Trident Honda holds about you, please write to us at Trident Honda, Guildford Road, Ottershaw, CHERTSEY, KT16 0NZ for the attention of the Database Administrator. Please include a payment of £10 payable to Trident Honda to cover administration and processing costs.

Continue Reading

Out of Hours

Saturday, 31 October 2015 at 12.45pm


We are always happy to help our customers when problems occur, be it a breakdown or accident, but there are times when you need help outside of office hours. This page is an attempt to bring together some contact details that might be helpful in such an eventuality.

Please note that our sole purpose for providing this information is to assist you, our customer. The information is provided in good faith, but includes the details of companies not affiliated to Trident and we are unable to provide any guarantees or warranties against any work that they carry out on your behalf.

Opening Times

Please visit our Opening Hours and Bank Holiday pages for details.

Service Key-drop

Please note that our Forecourt (on the dealership side only) is part of Trident and the staff are able to take your keys and will pass them onto the Service Department in the morning. If you have further instructions for our Service Department, then either include them in writing with your keys, Contact Us, email service@tridenthonda.co.uk, or telephone our switchboard on 01932 874411 after 8am.


In the event of an accident or breakdown, provided your Honda is covered by warranty, please contact the following number for assistance:

If your vehicle is not covered by our warranty, but you are a member of one of the motoring clubs, then you should contact them:

If you are not a member of one of the above, then they will probably still help you and offer you the option of joining their organisation at that time. Alternatively, the following recovery firm will be able to assist you:


If you have been involved in an accident, please do consider telephoning the police by calling 999 (or 112 from a mobile). You must call the police if anyone has been injured.

For dealing with the accident damage to your vehicle, please contact Honda Accident Assistance on 0800 521728.

Please do obtain the contact details of all involved parties, including witnesses, and ensure that you obtain all relevant registration numbers. It is a good idea to draw out a plan of the scene, indicating the position and direction of involved vehicles. If you have a camera or smartphone, pictures can be extremely useful for your insurance company.

You should also contact your insurers. They will probably require estimates prepared, and we would be delighted to provide you with an estimate for repair.

Trident have Honda Appproved Bodyshops for the repair of your vehicle (closed over the Christmas holidays), and we would be delighted to provide you with a quotation for repairs. Please note that it is important to ensure that any repair of your vehicle is carried out by a Honda Approved Bodyshop, in order to maintain your corrosion warranty.

Car Hire

If you need a replacement car, then please contact Enterprise Car Hire on 01932 350500, if you have been involved in an accident that was not your fault, you may be entitled to a replacement car as part of your insurance claim, Honda Assistance 0800 521728 will be able to advise you.


If you have put the incorrect fuel in your car, the important thing is not to attempt to drive it! Please contact the RAC Wrong Fuel Recovery Service. The service is available to non-members, but existing RAC members will receive a £50 discount.

24 Hour Filling Station

Please note that we do have a 24 hour Shell filling station and staff are able to telephone managers out of hours in the case of an emergency. We would be grateful if you would be mindful of the fact that our Forecourt staff are not trained or paid to deal with customer care issues.

In the case of a breakdown then please follow the Vehicle Recovery instructions and then make contact with us once we re-open.

Our Forecourt may be reached on 01932 877215. Please note that during busy periods, or where there is only one sales assistant on duty, then it may take a while for the telephone to be answered.

Continue Reading