Honda Presents World Premiere of the Honda 0 Series at CES 2024

TOKYO, Japan, January 10, 2024 - Honda today unveiled the Honda 0 Series, a new EV series Honda will launch globally starting in 2026, with the world premiere of two concept models, namely Saloon and Space-Hub, at the CES 2024 in Las Vegas. Honda also presented the world premiere of the new H mark to be used exclusively for the next-generation EV models of Honda.

Honda is aiming to reach carbon neutrality for all its products and corporate activities by 2050, including selling 100% electric vehicles globally by 2040.

The Honda 0 Series represents Honda's determination in taking on this challenge of developing new EV series by going back to the starting point of Honda as an automaker and creating completely new EVs from zero. With this new EV series, Honda will strive to further advance its M/M concept¹ and the joy of driving, and take the joy and freedom of mobility to even greater heights.

In 2026, Honda will begin introducing the first model of the Honda 0 Series globally, starting from North America, then to Japan, Asia, Europe, Africa and the Middle East and South America.

Honda is also determined to achieve zero environmental impact throughout the vehicle's life cycle, including corporate activities, and zero traffic collision fatalities involving Honda motorcycles and automobiles.

Thin, Light, and Wise - New approach to EV development

In developing the Honda 0 Series, the development team went back to the starting point of Honda and reconsidered what kind of EVs Honda wants to create in the coming era.

• Thin: Augmenting design potential, including styling with a low vehicle height, and realising excellent aerodynamic performance by utilising a thin dedicated EV platform to create a low floor height.
• Light: Realising sporty driving and electricity efficiency performance that defy the established beliefs people have about EVs through Honda original technologies created by going back to the starting point of Honda as an automaker.
• Wise: Realising Honda original software-defined mobility products by leveraging the knowledge Honda has amassed to date and by making cars wiser through the advancement of intelligent technologies.

Honda's five core values underpinning future Honda EVs

Honda EVs, which will be built based on this development approach and feature a dedicated EV architecture, will offer the following five core values:

1. Artistic design that evokes resonance:

The design concept is The Art of Resonance. Under the theme of a resonance with the environment, society and users, Honda will offer sustainable mobility products that evoke resonance in people who see them and expand the possibilities of people's daily life.

2. AD/ADAS that ensures safety and peace of mind:

In 2021, Honda put Level 3 automated driving into practical use by introducing the all-new Legend equipped with Honda SENSING Elite that includes an advanced technology qualifying for Level 3 automated driving (conditional automated driving in a limited area). In order to offer automated driving technologies Honda has amassed to more customers around the world, the Honda 0 Series will feature an ADAS (advanced driver-assistive system) that utilises the technologies of Honda SENSING Elite.

Moreover, in the second half of the 2020s, Honda 0 Series models will feature an AD (automated driving) system and will be offered as more affordable EVs featuring more automated driving functions.

This AD system is being developed based on Honda's human-centric safety concept. It will feature further advanced AI, sensing, recognition/decision-making and driver monitoring technologies to realise more human-like, natural and high-precision risk predictions, making it possible to offer automated driving functions people can use safely and with peace of mind. Such advanced AD technologies will increase the number of situations where automated driving can be used on expressways and make some of hands-off functions, currently available only on expressways, available on regular roads.

3. New value as a space for people made possible by the internet of things (IoT) and connected technologies:

Through IoT and connected technologies centred on Honda's original vehicle OS, the Honda 0 Series models will aim to offer the value of fun to drive, fun to use and fun to be connected. With the utilisation of AI and big data, the vehicle will learn the user's preferences such as music, as well as a driver's behaviours and tendencies while driving, and will make various suggestions. Moreover, the vehicle will provide information about the surrounding areas and route guidance for the last mile to the final destination that users have to travel on their own after getting off the vehicle. The vehicle will offer value as if it understands the feelings of the user. The more people use their vehicle, the closer they become with their vehicles, which makes it possible for the vehicle to offer the fun of being connected in various situations in people's daily lives.

4. The joy of driving with the feeling of oneness with the vehicle

With Honda's original electrification and dynamics technologies, the Honda 0 Series models will offer the joy of driving for a new era, an uplifting feeling that comes from a sporty drive and sense of oneness the driver feels, both mentally and physically, with the vehicle. In addition, by combining the low-height styling of the 0 Series with a full range of aerodynamic technologies honed by Honda in motor sports, dynamic and aerodynamic performance and design will be harmonised at a high level.

5. Outstanding electricity efficiency performance

Based on the electrification technology Honda has amassed in the development of hybrid vehicles and other areas, energy efficiency is pursued to achieve high electricity efficiency performance. In particular, Honda 0 Series models will feature e-Axles² with excellent power conversion efficiency and packaging, lightweight, high-density battery packs and excellent aerodynamic performance, targeting a sufficient range while minimising the battery capacity loaded on the vehicle.

Moreover, to address concerns about charging time and battery degradation, which have been the challenge facing the popularisation of EVs, Honda 0 Series models will offer stress-free charging performance and worry-free battery performance that minimises degradation over many years of use. For the 0 Series models to be launched in the second half of the 2020s, fast-charging 15% to 80% will be shortened to about 10-15 minutes. In the meantime, by applying battery system control technology refined based on a massive amount of driving data from over 1 million units of Honda electrified vehicles, Honda is striving to limit the degradation of battery capacity (range) to less than 10% after 10 years of use.

Honda 0 Saloon

The Saloon is the flagship concept model of the Honda 0 Series, which embodies the Thin, Light, and Wise approach. The dedicated EV architecture extends the degree of freedom in design and elevates the M/M concept in the era of EVs. The low height, sporty styling that sets the Saloon apart from other EVs at first glance realises both a fascinating design and an interior space that is more spacious than people can imagine based on the exterior appearance. Moreover, the instrument panel features a human-machine interface (HMI) that enables simple and intuitive operations, realising a sophisticated and seamless user interface (UI). With an exhilarating visibility and intuitive UI, the Saloon strives to provide a fun driving experience that resonates with the driver's sensibility.

With the adoption of steer-by-wire and the further advancement of the motion management system, including posture control, that Honda has amassed through the development of original robotics technologies, the Saloon aims to realise control at the will of the driver in a variety of driving situations. As the flagship model of the Honda 0 Series, the Saloon pursues the ultimate joy of driving in the EV era. Furthermore, including the use of sustainable materials for the interior and exterior, the Saloon is being developed as a unique model that resonates with users and the natural environment.

Honda 0 Space-Hub

Under the common design language of the Honda 0 Series, the Space-Hub was developed under the theme of augmenting people's daily lives. Realising a spacious cabin and excellent visibility based on the Thin, Light, and Wise development approach, the Space-Hub offers a flexible space that immediately accommodates what the users want to do, and becomes a hub that connects people to people and people to society, generating mutual resonance with each other.

About new H mark

The current H mark has a long history, dating back to 1981 when it was renewed from the previous version. To commemorate the development of the next-generation EVs, Honda decided to design a new H mark, which represents Honda automobiles, to express Honda's determination to pursue the transformation as well as Honda's corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements. This design expression, like two outstretched hands, represents Honda's commitment to augment the possibilities of mobility and sincerely serve the needs of the users of Honda EVs. This new H mark will be used on next-generation EVs of Honda, including Honda 0 Series models.