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Welcome to Trident Honda, a franchised Honda main dealer located in Ottershaw, Surrey. Established in 1963 by Michael Roberts, Trident is a case-study in how a family business can survive and indeed flourish in today's competitive market, by focusing on strong customer care with an almost obsessive attention to detail.

Whether you are looking for a New Honda, a Honda Approved Used Car or Servicing we believe we are the right dealership for you.

Why Choose Trident?


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Michael Roberts 1931-2017

Tuesday, 4 April 2017 at 2.19pm

Michael Roberts - 30 January 1931 to 4 April 2017

It is with great sadness that we have to tell you that Michael Roberts, our Founder, Chairman, Friend and Father passed away peacefully at 10am this morning at the Woking Hospice, after a prolonged battle with cancer.

Michael established Trident in 1963 and managed the business for some 33 years until his retirement in 1996. The business was incredibly important to him and he instilled within it a strong culture of customer care which persists to this day. Michael continued to take a keen interest in the business right through to his final days.

Michael will be remembered as a strong leader, a caring employer, a loving husband and a wonderful father and grandfather.

The family are incredibly grateful to the Woking Hospice. We can only imagine how much harder this loss would have been without their care and support of Michael.

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Sales Team

Wednesday, 28 February 2018 at 10.53am

Welcome to Trident Sales

Unlike most motor dealers, Trident has exceptionally low staff turnover, with the result that the sales executive you bought from three years ago is likely to be the one that you will buy from next time. This stability in our sales team enables us to offer consistently high quality service.

With a vast experience in both retail, corporate and Motability sales, our expert Sales staff will ensure that you receive the very best advice and, with a dedicated finance specialist on-hand, you need not lose sleep in your search for the Honda dream.

Our Approved Used Cars are carefully selected to represent the very best that Honda has to offer and, with our entire stock available on-line and updated live, choosing your next Honda has never been easier.

Why not contact our Sales Team today on 01932 874411?

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Computer generated design of refurbishment

Trident has today announced the imminent refurbishment of their Ottershaw dealership in line with the latest Honda corporate identity.

The work will commence on Saturday (28th October) and will last approximately eight weeks, through to the end of the year. We will attempt to stay open throughout, by constructing a temporary wall to split the showroom into two halves. We will however need to close this Sunday, 29th October in order to construct the temporary wall and relocate the reception counter and sales desks.

Managing director Richard Roberts said:

Since the refurbishment of our workshop in 2015, we have been working with Honda to re-design our showroom. The result we believe will be comfortable, modern and far more welcoming to our customers.

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Contract Hire

Friday, 30 December 2016 at 4.52pm

Our Honda Business & Fleet Contract Hire service offers tailored monthly rentals to suit your fleet or business requirements. After all, who better to fund your car than the people who made it?

Honda Business Contract Hire gives you:

  • Fully maintained rentals offering hassle free motoring and fixed budgeting.
  • Simplicity and convenience, without the burden of ownership.
  • No residual value concerns or disposal worries.
  • Some of the most competitive rates available.

For Contract Hire Rates please visit our Honda Business Contract Hire page.

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Why Choose Trident?

Saturday, 12 November 2016

We believe that Trident is a very special business indeed. From the fact that the Company was established in 1963 by our founder, and still remains at heart a family business. To the fact that our astonishingly low staff turnover means that you will always recognise our team and very likely be recognised in turn.

But Trident is much more than a family business, with the rare ISO9001:2015 quality recognition - allowing Trident to display the British Kitemark for its quality of service, Trident is also an exceptionally professional company.

Unconvinced? Why not read some of our customer reviews.

Key facts

  • Family business established over 50 years ago (1963)
  • Member of Retail Motor Industry Federation
  • Member of RMI Motor Codes - the government backed Motor Industry Code of Practice
  • ISO9001:2015 Registered (FS32219)
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The Honda Accord range has been given improvements to fuel economy, refinement and exterior design to boost its competitiveness in the corporate market.

Both the Accord Saloon and Tourer models continue to offer impressive quality and high specification, and aim to combine class-leading reliability with lower running costs.

Fuel economy and emissions of Honda's refined 2.2 litre i-DTEC diesel engine have been improved by reducing internal frictional losses. The result of this update is a 9 g/km drop in CO2 emissions for the saloon to achieve a sub-140 g/km CO2 figure (6-speed manual) and an 11 g/km reduction for the automatic variant. Power remains at 150 PS with torque at 350Nm/2000rpm.

Crucially for the corporate market, the improvements to the 2.2 i-DTEC and a host of aerodynamic revisions to the car mean the diesel engine in automatic guise along with the 2.0 i-VTEC manual now fit in neatly below the all-important 160g/km Write Down Allowance threshold for the first time.

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Honda has been named Britain's most reliable car manufacturer by the influential FN50 survey, further strengthening Honda's reputation for bullet proof reliability.

Honda beat off rivals to the top spot in the annual survey which is published by industry leading publication Fleet News. The report covers 1.5 million vehicles owned or managed by the country's 50 largest contract hire companies. Honda also featured highly in the top ten most reliable cars with the Accord and British-built Civic in second and ninth place respectively.

Graham Avent, Corporate Operations Manager at Honda (UK), commented:

Winning the FN50 most reliable manufacturer accolade is a huge boost for Honda in the Corporate market. What makes it so important is the survey size. We always score well in consumer surveys thanks to the phenomenal reliability and quality of our product range - but to get this recognition from the company car drivers themselves means the world to our Corporate team and our Corporate dealer network.

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Accord Diesel Auto Launch

Friday, 21 November 2008

The Accord i-DTEC automatic will go on sale in January 2009 priced from £22,400. Honda will launch its first automatic transmission for a diesel engine in 2009, with the new gearbox featuring in the Accord.

The Japanese manufacturer expects automatic transmission in the Accord to appeal to a new segment of customers, particularly in the corporate market, where it considers high mileage user choosers often will only consider an automatic transmission.

Graham Avent, manager - corporate sales, cars, Honda UK, said:

Company car tax legislation has driven much growth in diesel sales and resulted in traditional petrol heads re-assessing their choice of powertrain, For many of these drivers, the final hurdle in their transition to driving a diesel is whether or not it is available as an automatic,

The Accord i-DTEC automatic will go on sale in January 2009 priced from £22,400 (Accord 2.2 i-DTEC ES saloon) and £23,700 (Accord 2.2 i-DTEC ES Tourer).

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Honda launch high-spec Civic Hybrid

Wednesday, 22 August 2007

A high-spec, Sat Nav-equipped version of the Civic Hybrid has been launched by Honda (UK) to meet customer demand.

The Civic Hybrid EX is now available to order from authorised Honda dealers, with the first customers due to receive cars in November. The EX also features leather upholstery and Honda's Hands Free Telephone (HFT) equipment, which uses Bluetooth technology to allow mobile phone calls to be made safely on the move.

It's the first time a Hybrid has featured factory-fitted Sat Nav as standard equipment, meeting a growing demand in the sector - particularly from corporate customers - for high-spec, low emission cars.

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