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3D Launch of the CR-Z Sport Hybrid in America

Thursday, 23 September 2010

Honda will hold the first-ever takeover of Times Square in 3D technology to support the American launch of the CR-Z sport hybrid on Thursday 23 September.

The event marks the first time 3D footage will be broadcast in a public area. As a part of the takeover, Honda will run 3D CR-Z commercial footage on the Times Square HD screen and Sony will provide 3D Gran Turismo 5 racing simulators. Additionally, Maxim Magazine models will distribute copies of their special 3D October issue and Honda will sponsor a special performance from chart-topping hip-hop trio, N.E.R.D.

Tom Peyton, senior manager of national advertising, American Honda Motor Co., Inc. explains:

To bring attention to the synergy of sport and hybrid that the CR-Z offers, the advertising campaign relies on a variety of non-traditional elements - like 3D technology - to get the attention of young, potential CR-Z buyers, This 3D experience in Times Square integrates advertising, gaming and music into a single, memorable event.

The Honda CR-Z is already on sale in the UK with prices starting at £16,999 for the CR-Z S.

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Honda Accord Crosstour launched

Wednesday, 2 September 2009

Honda has launched its new Accord Crosstour for the North American market. According to Honda, the saloon/SUV crossover mixes car-like ride quality and refinement, with a SUV-style raised ride height and driving position. Styling changes over the regular Accord include a more pronounced front grille, large C-pillars and an aggressively-styled rear end.

Erik Berkman, vice president of American Honda Motor Company, said:

We know SUV buyers like the commanding view of the road that comes with a high eye-point and like the comforts of living with an SUV.

Honda sources have said there are no immediate plans to launch the Accord Crosstour in the UK or Europe.

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Honda reveals BMW X6 rival

Tuesday, 17 March 2009

This teaser photo shows how Honda's BMW X6 rival will look.

The crossover concept, which will be sold under Honda's Acura banner in the US, will be unveiled at the New York Auto Show in April.

It's unlikely that this premium 4x4 will ever come to Europe, but it has been spotted testing at the Nurburgring, demonstrating that Honda is determined to ensure it has the 'European' driving characteristics that will help it appeal to US buyers.

It will go on sale in the US in 2010. Sources suggest that it is powered by the company's current 3.7-litre V6 engine, but Honda is also considering fitting a new V8 motor.

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